An Introduction To Asus

Are you searching for the incredible? An introduction to ASUS.


Today, ASUS is one of the world's largest PC manufacturers, selling laptops, desktops, gaming hardware, motherboards, monitors, networking equipment, and smartphones to customers across virtually every major technology market in the world.

ASUS products are sold in well over 100 countries worldwide, and the company maintains official support, warranty, service centres, distributors, or local websites across most major markets.


 Where Did the Name ASUS Come From?

Most people assume ASUS is an acronym, but this is not true.

The name ASUS is derived from Pegasus, the winged horse of Greek mythology that symbolises wisdom, knowledge, strength, and inspiration.  The founders chose the last four letters of "Pegasus" as an ode to their mission's intent, and to create a distinctive brand name. 

ASUS continues to embrace the spirit of Pegasus by pushing technological boundaries and striving for excellence. 

Founded in 1989 in Taipei, Taiwan, by four former Acer engineers, ASUS initially focused on designing motherboards.

After impressing Intel, they expanded and introduced industry-leading innovations, including:

  • Early ultraportable laptops

  • Convertible 2-in-1 devices

  • Dual-screen notebooks

  • Gaming smartphones

  • OLED laptop displays

  • AI-powered computing solutions

 Why Microhard is partnered with ASUS

ASUS products offer:

✓ Exceptional build quality
✓ Strong performance across all price points
✓ Award-winning innovation
✓ Industry-leading gaming hardware
✓ Excellent value for money
✓ Comprehensive product ecosystem

All things, we at Microhard value. 

Whether you're a gamer, business professional, student, content creator, or PC enthusiast, ASUS has a solution designed to surpass your needs.

The company's philosophy, "In Search of Incredible," reflects its commitment to innovation and continuous improvement. 

We searched, and we found. We believe that no matter your need, ASUS has a product that will get the job done. 

ASUS's Most Iconic Product Lines

ROG (Republic of Gamers)

For gamers, look at the ROG (Republic of Gamers) series. The ASUS ROG range is widely regarded as one of the premier gaming brands in the world.

ROG products are designed for enthusiasts, professional gamers, and content creators who demand top-tier performance.


Zenbook Series

For business professionals, including designers, the Zenbook range showcases ASUS's ability to combine premium design with exceptional performance.

Zenbook laptops compete directly with premium offerings from Apple, Dell, and Lenovo.They're lightweight, provide premium OLED displays with a long battery life and powerful processors.  

 

Vivobook Series

The Vivobook lineup is aimed at students, professionals, and home users seeking excellent value for money.

Known for stylish designs, affordable pricing and strong everyday performance, the Vivobook has become one of ASUS's most popular laptop families globally.

TUF Gaming

TUF (The Ultimate Force) products deliver quality gaming performance at a more affordable cost.

The range includes:

  • Gaming laptops

  • Graphics cards

  • Monitors

  • Keyboards and mice

  • Power supplies

TUF products are known for, well being tough - durability, reliability, and excellent value.

 

ASUS Motherboards

The OG product. As ASUS built its reputation on motherboards, they remain one of the world's leading motherboard manufacturers, and produce trusted platforms for Gaming PCs, Business computers, workstations and DIY PC builders. 

ASUS has remained true to the spirit of Pegasus. We're along for the ride - want to join us?